About
Our story
Nesri
Discount
Since 1956, excellence in service of everyday life
El-Oued, Souf — Algeria · Paris & Île-de-FranceA vision born in the dunes
It all started in El-Oued , in the Souf region of southeastern Algeria — one of the driest areas on the planet. The city, nicknamed "the city of a thousand domes" , is an oasis nestled in an ocean of sand.
It was there that a visionary man took on a remarkable challenge: to bring this remote town out of its geographical and cultural isolation, breaking with its medieval trade to transpose modern distribution techniques .
A pioneer in many areas, it quickly became a multi-brand dealership, democratizing modern comfort for the most modest populations through affordable prices and consumer credit.
"I'm not afraid of work, it's work that's afraid of me."El-Hadi Nesri — Founder, 1922–2012
The press rewards excellence
In December 1956, Mr. El-Hadi Nesri's commitment and rigor were recognized by his peers at the national level. A rare distinction, earned through hard work, perseverance, and unwavering professionalism.
This recognition has confirmed a founding belief: excellence in local commerce is a lever for development for an entire community.
Values passed down from generation to generation
The experience accumulated over more than half a century, carefully passed down to each generation, shapes our approach to service today.
Accessibility
From the beginning, making modern comfort accessible to all — not just the wealthy. Fair prices for everyone.
Excellency
An unwavering commitment to professionalism. We never compromise on quality in every product and service we offer.
Trust
Built on decades of honest relationships with our clients. Trust is not a slogan for us — it's our heritage.
Reactivity
From after-sales service to delivery, we value your time. A quick and efficient response to every request.
Proximity
Based in Île-de-France, we serve our territory with the attention of a local business and the efficiency of a modern shop.
Innovation
From door-to-door sales in the 1950s to today's e-commerce — we have always embraced change to better serve you.